1) What is Whey Protein?

2) How Does Whey Protein Give You an Edge in Fat Loss?

3) How Does Whey Protein Help You Control Your Appetite?

4) What Are Other Benefits of Whey Protein?

5) What is The Difference Between Soy Protein and Whey Protein?

6) Are There Any Side Effects Associated With Whey Protein?

7) Isn’t Whey Protein Just for Athletes and Body Builders?

8) What Should I Look for in a High Quality Protein Supplement?

9) How Much Whey Protein Do I Need?

10) Why Should I Buy Your Shakes?

11) Why Are Your Shakes Are Not Cheaper?


1) What is Whey Protein?

We all know the nursery rhyme “Little Miss Muffet sat on her tuffet, eating her curds and whey.” What she was eating was a type of milk protein called whey that’s extracted from cow’s milk during the cheese-making process.  It contains almost identical properties to breast milk – which is why it’s also the main ingredient in baby formula.

Whey protein is essential for more than fat loss. It also promotes good health and protects you against infection and disease.

Little Miss Muffet was actually loading up on a protein with the highest Biological Value (BV) of any known protein. Biological value measures efficiency, absorption, and how well the body uses the protein for growth and repair. The higher the number, the better.

Whey protein outperforms the rest of its class with a BV of 104 (Eggs have a (BV) 100, and the (BV) of Chicken is 79.)

2) How Does Whey Protein Give You an Edge in Fat Loss?

  • Increases metabolic rate
  • Increases satiety
  • Increases lean muscle mass
  • Creates natural energy

Whey protein is superior metabolic activator over fats, carbohydrates, and the other dairy protein (casein) or soy, because it contains 50 - 75% more leucine than other proteins. Leucine is an amino acid that aids the body in the fat burning process.

Because whey protein is so easy to absorb compared to other proteins, its quick surge into your blood induces these advantageous metabolic effects.

If you're trying to lose weight, whey protein can be a powerful ally, helping you speed up results as well as fight hunger and cravings, and stimulate body tissue rejuvenation and repair. In this context it is good for general anti-aging, we well as aiding recovery from accident, injury, or illness.

For the metabolically challenged, whey is a tool to help build lean muscle mass from exercise and also keep you feeling full, making it easier to get your eating habits back on track.

3) How Does Whey Protein Help You Control Your Appetite?

In addition to the wide variety of metabolic benefits, whey protein also helps you feel full.

Whey protein acts like a gossip columnist in the body. It initiates rumors that cells pass along to the brain, “fooling” your brain into thinking it ate more than it did. It helps send signals in your subconscious brain that depress various appetite signals.

Unlike Page Six - these rumors stay consistent throughout the body.  Your digestive tract also produces full signals that communicate to your subconscious brain, helping reinforce the feeling of satiety.

All kinds of big name signals are increased such as:

  • Cholecystokinin (CCK)
  • Peptide YY (PYY)

Some of these signals can be passed along to parts of the body for three hours. Whey protein boosts CKK within 20 minutes and keeps it elevated for three hours. PYY is a full signal released by cells throughout the gut lining in response to the size of a meal. PYY is also activated by whey. This can be especially important in overweight people, whose subconscious brains tend to not feel full on a normal amount of food.

4) What Are Other Benefits of Whey Protein?

Whey protein is a true superfood. It has many metabolic support features that go well beyond the fact that it is a great source of protein.

 Research shows that whey protein has 10 major benefits:

  1. Stabilizes blood sugar and slowing down the speed at which carbohydrates turn into glucose in the bloodstream.
  2. Reduces stress and alleviates depression by blocking production of the powerful stress hormone cortisol and by promoting the release of  serotonin, a calming neurotransmitter.
  3. Promotes fat loss by enhancing the release of glucagon (which builds muscle and burns fat) and by inhibiting the release of insulin (which encourages fat storage).
  4. Builds muscle by stimulating maximum protein synthesis.
  5. Strengthens the immune system by raising the body’s levels of glutathione, a powerful antioxidant produced by the body to protect cells and neutralize toxins.
  6. Increases exercise capacity.
  7. Fights infections.
  8. Helps prevent osteoporosis and encourages bone growth.
  9. Has the highest biological value of any protein (a measure of nitrogen retained for growth or maintenance) because it is absorbed, utilized, and retained by the body better than other proteins.
  10. May help lower triglycerides and cholesterol.

5) What is The Difference Between Soy Protein and Whey Protein?

Soy protein comes from soybeans, which are legumes (a source of carbohydrates): making it an incomplete protein.

Also, the processing of soy is done by using hexane and other toxic chemicals that are not safe for the body. The human body does not easily absorb soy protein, giving it a low biological value. This means that a significant percentage of the protein passes through the body unused.

Soy is an inferior source of protein to whey protein. Soy has also been linked to increased estrogen levels.

Whey on the other hand doesn’t go through the harmful chemical processing. Whey comes from cow’s milk and is a complete protein that absorbs quickly and easily in the body.

6) Are There Any Side Effects Associated With Whey Protein?

Whey protein increases glutathione levels in the blood and liver. Glutathione is the body’s most powerful antioxidant and plays a key role in immune function. When liver glutathione levels rise, the liver is able to more effectively detoxify the body.

Some people (especially those who have had a highly toxic diet or who have been exposed to high levels of environmental toxins) may have a mild temporary reaction to the mobilized toxins as the liver is removing them from storage in body fat.

Whey protein isolate is composed of the same basic proteins that are found in human breast milk and has the same side effect profile as human breast milk. Because it is a milk protein, people who are allergic to milk proteins may experience minor gastric distress from whey protein. If you have a milk protein allergy you should not use whey.

7) Isn’t Whey Protein Just for Athletes and Body Builders?

No, absolutely not. Whey is the most easily absorbed, purest source of complete protein available - which is why it's used in baby formula. 

It's the perfect low fat, low carb fast food option for adults who are always on the go and for those who struggle to stay on track with healthy eating, and eating 5-6 portions of protein a day.

8) What Should I Look for in a High Quality Protein Supplement?

1) Generous amounts of all eight essential amino acids.

“Essential” means that your body needs it but cannot manufacture it so you must eat it in order for the body to get it.The eight essential amino acids are tryptophan, lysine, leucine, methionine, phenylalanine, valine, threonine, and isoleucine

Leucine, valine and isoleucine are branched chain amino acids (BCAA) which make up one-third of all muscle protein and are absolutely essential components of a protein supplement.

2) Advanced processing methods.

Research has proven that whey protein produced using the cross-flow micro-filtration processing method is best for maximum nitrogen retention and optimum anabolic response (muscle building/repair). This processing technique keeps 98-99% (or more) of the proteins in their natural form, which is essential to whey’s immune-boosting activity.

3) Low in sugar & fat.

Look at the carbohydrate content on the nutritional facts label: if there are more than a couple of grams of sugar per serving, it is not high quality.

Protein supplements should also be cholesterol-free and low in fat.

The reason we advocate so strongly for whey protein is that soy and vegetable protein supplements are not complete proteins, and therefore are inferior supplements, not offering the full benefits of whey.

9) How Much Whey Protein Do I Need?

It’s important to consume protein with each of your 5-6 daily meals. Your goal for weight loss is not just to have a higher protein intake, but also a lower carbohydrate and fat intake.

You never want to go more than three hours without getting in some protein.

A simple way to figure out your protein intake is to eat 5 meals a day. Two of these can be shakes. For the remaining three meals, try and eat a portion of protein that is the size of your palm. All meals should also include vegetables (unlimited portions), and your day meals can include a whole grain starch such as quinoa, wild rice, or a sweet potato. The portion of your carbohydrate should be roughly half the a cup or, half size of your palm.

10) Why Should I Buy Your Shakes?

Simply put, we do all the work for you. Our shakes are made to feed your cravings, making it esaier for your to stay focused on your health.

Protein MilkShake Bar’s Whey is created with advanced filtration, entirely cold processing, and an optimal ratio of isolate to concentrate. We confidently guarantee the finest quality, un-denatured protein.

We also offer the widest range of flavors on the market  to combat the inevitable restlessness of sticking with a diet routine.  You’ll always have a new flavor to try when you get sick of your favorite.

Our shakes also mix instantly - no need for a shaker cup. Mix our whey into your beverage with a few stirs of a spoon.

All our products are made in the USA and come with a100% Taste Satisfaction Guarantee.

11) Why Are Your Shakes Are Not Cheaper?

We understand that you are committed to making a long-term investment in your health. And are equally committed to your goals.

Protein is an essential part of the fat loss puzzle - but not all proteins are created equal.

We guarantee the freshest, highest quality ingredients because of our unique manufacturing process.

Most companies buy protein in bulk - at discount - and can store it for months or years. This often lead to protein degradation.

Our protein is made in micro batches (less than 50 packages of each flavor at a time).

We sell our whey protein comes in one-pound bags. You can go though it quickly and re-order more often - so you will always have the freshest product, and never get stuck with 5 pounds of one flavor.

You’re investing your life and health into our product, and we take that commitment very seriously.

We believe in fulfilling the highest standards of quality and we will never sacrifice that for price.